To help you keep track of what you need to provide for your local election campaign, we’ve created a short list indicating the various things you need to consider.
We are running Facebook and Instagram ad campaigns for the County Election, City Election and the Police & Crime Commissioner. Below are brief details of what is occurring for each of the campaigns.
Each ward featuring in the social media campaign has a web page that will feature information about the candidate. The facebook advert for the relevant ward will contain an image of that candidate and some text that says “Meet Your X Ward Candidate”. Steve will take a short edited bit from your candidate statement and include it in the advert. People in your ward who see the ad will be encouraged to click “Learn More”. This will take them to a webpage where voters can read more about you, your priorities and any previous achievements.
In addition to the ward adverts there is a “You Said – We Did” social media campaign highlighting the achievements of the Labour City Council. There are 11 different achievements that run 1 per day on rotation for an 8 week period. Each of these achievements goes to a relevant webpage where more information is provided.
As with the City campaign there is a candidate page for each division. Alongside this we are running an “Issues” campaign covering broad subject areas and highlighting Tory failures and Labour alternatives. Candidates should take the same approach to writing their statements as outlined above for the City candidates.
A lot of this is being co-ordinated by Rosies campaign team, but we are supporting her with adverts running each day.
Get Out The Vote
As we get closer to May 6th, the Get Out The Vote advert kicks in, targeted at previous Labour and likely Labour voters, reminding them to vote. These point to pages that briefly summarise why it matters to vote Labour on May 6th.
The online campaign launches on the 11th March, so you need to provide the following information no later than the 5th March to give enough time to get it all in place.
A candidate statement of approximately 300-400 words that will feature on a web page for your ward. This could cover your experience, ward priorities and touch on the achievements of the Labour City Council throughout the pandemic. For an example you could take a look at Moorland Ward – Geoff Ellis and Hartsholme Ward – Adelle Ellis. For ward candidates there is a thorough document outlining the work of the City Council over the last 12 months and this could perhaps help support the information you include in your statement. If you would like a copy of this document please email firstname.lastname@example.org or if you have direct contact with Donald Nannestadt please ask him about it.
An image of yourself ideally showing you in a recognisable outdoor ward location: This should be no larger than 5Mb in file size and should be taken in landscape rather than portrait. Ensure you are not lost in the background. Bob Bushell has offered to take pictures. If you do not have his email address already please contact email@example.com and it will be provided to you. Whilst 1 picture will suffice for the webpage, it would be advisable for you to have 3 good images to use in your campaign, 1 of which should be in portrait. This gives you more options for leaflet and newsletter design.
Newsletters & Leaflets
As of 01.03.21 it is looking likely that these will be compiled by an external graphic design firm due to time constraints. More info will follow in the coming days. For those who feel confident in their technical ability and fancy having a play around with Labour Connects, you may find the info below useful.
The national Labour Party provides a system called Labour Connects that enables candidates to create their own campaigning materials. To access this go to connects.labour.org.uk . Log in with you membership email address and password. There are various templates on there.